Feed Burner Google Help

Distributing Content with RSS

..."Really Simple Syndication feeds have been growing in popularity with Web sites that produce written, audio and video content. Even if your Web site isn't in the business of publishing, RSS feeds offer a convenient way for readers to subscribe to corporate blogs, press releases, forum posts or newsletters, delivering any updates you publish almost immediately and maintaining traffic and stickiness to your site...

An RSS feed's function can be compared to a newspaper or magazine subscription, in the regularity of its delivery. But virtual subscribers don't need to fill out subscription forms with personal information, and content is often free. Once you have the RSS infrastructure set up on your end, a reader has to put forth very little effort to subscribe. Usually, it's a matter of clicking a button in their feed reader"....